Sky is the leading pay-TV service in Germany and Austria with approximately 3.5 million subscribers. Since the launch of the Sky brand in July 2009, the company has significantly expanded the depth and breadth of its programme offering, launched many innovations and enhanced its customer service. The results can be seen in the company’s strong performance, with continuous operational and financial progress, as well as improvements in viewer ratings, value-for-money scores, customer recommendations and, most importantly, high satisfaction levels.
Spark was asked by SKY Germany to find a suitable song for the new ads promoting SKY Sports football offering for the new season.
The song chosen was the song ‘Fire’ by English singer/songwriter and musician Courtney Barns.
It had the perfect captivating anthemic feel that SKY was looking for.
Spark handled the music search, fee and contract negotiations with the record label and music publishers on behalf of SKY Germany.