Smooth Radio is part of Global Radio, the largest commercial radio group in the UK and one of the largest in Europe. The company owns the three largest brands in commercial radio: Heart, Capital and Classic FM, as well as LBC, Radio X and Gold.
Smooth Radio is a station with an upbeat character, generous spirit and a warm personality.
“The Smooth Radio experience is about playing the soundtrack to your life – we play the biggest and best songs from the past 40 years, brought to you by talented and intelligent presenters.”
Global Radio asked Spark to clear the music rights for a multi-song ad to promote their Greater London radio station ‘Smooth Radio’.
Spark handled all aspects of researching the repertoire owners and music publishers, negotiations of fees and licensing agreements negotiations.
The songs featured in the ad were Bee Gees – Night Fever, Luther Vandross – Never Too Much, Foreigner – I Want To Know What Love Is and Lady Antebellum – Need You Now.
