SPARK | Music Rights Negotiation TikTok Challenge o2 Germany

Spark Marketing Entertainment is an independent and international music and entertainment consultancy providing tailor-made one-stop solutions for its clients.

Spark Marketing Entertainment, Spark-me, Celebrity endorsement, Music consultancy, testimonials, Synchronisation licensing, music licensing, Music search, rights clearances, sync, sync licensing, speaker bookings, Spark

2684

portfolio_page-template-default,single,single-portfolio_page,postid-2684,ajax_fade,page_not_loaded,,qode-child-theme-ver-1.0.0,qode-theme-ver-5.3,wpb-js-composer js-comp-ver-7.6,vc_responsive

Music Rights Negotiation TikTok Challenge o2 Germany

Telefónica Germany GmbH & Co. OHG is a provider of broadband, landline and mobile telecommunications in Germany. The company trades as O2. The company was renamed from Telefónica O2 Germany to Telefónica Germany on 1 April 2011 following the completion of a merger with HanseNet.

Spark as asked to negotiate the master and publishing rights for the use of Run DMC ‘It’s Tricky’ for a TikTok challenge / promotion.

o2 Germany wanted to promote the choice users get on their network. What better way to do this for the Gen Z generation than to do a TikTok challenge. The campaign was supported by TikTok influencers Xinting Wang, Mokka.Ccino, JaezSheCan and Miss Georgia Cavallo.

Spark negotiated the fees and agreements.