Spark produced 5 CDs for South African homeware retailer @home over 5 years.
The eclectic mix consisted of songs by well-known artists, as well as some lesser-known masters of the jazz and soul genres. It reflected the music played instore and the objective of the @home brand: creating an aspirational concept for home furnishings.
Matthias Bauss, Co-Founder of Spark and Managing Director of Spark London said: ‘In its fifth year, with no signs of a slow down in sales of the series, this is a perfect example of how a sound design instore can be turned into a brand extension via a CD series. Not only does it generate additional turnover and profit but gives the brand an extra emotional dimension, and without doubt creates customer loyalty.’
The albums are for sale exclusively through @home stores in South Africa.