The CD was sold through Kurt Geiger outlets, and used as a give-away incentive for customers reaching a certain spending level or as a thank you for loyal customers.
The emphasis of the album is mainly on downtempo R&B from the 1990s, but it also features tracks from the 60s, 70s, 80s, 00s and today, all of which are inspired by New York City from which the brand has taken most of its inspiration. The music reflects music played instore and the Kurt Geiger brand’s objective of creating an aspirational atmosphere for their stores.