SPARK | Spark negotiates deal with Ehrlich Brothers on behalf of LIDL Deutschland

Spark negotiates deal with Ehrlich Brothers on behalf of LIDL Deutschland

Ehrlich Brothers, LIDL, Deutschlands ehrlichster Preis, Testimonials, endorsement, rechteklaerung

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Ehrlich Brothers for Lidl

Spark was asked to negotiated an endorsement deal with Germany’s biggest illusion act ‘Ehrlich Brothers’.

The campaign is based on a word play: ‘Ehrlich’ means ‘honest’. The campaign motto is ‘Deutschland ehrlichster Preis’. And with ‘Germany’s most honest price’ Lidl Germany has been focusing on what is close to hearts of the business: a great variety of products with the highest quality at the usual low Lidl price.

In TV commercials, social media clips and more, the Ehrlich Brothers enchant with their magic – and underline LIDL’s promise to always offer their customers the best possible price.