Spark persuaded Olivia Newton-John to record an exclusive track for Bridgestone Sports in Japan.
Four times Grammy winner Olivia Newton-John, who is best known for hits such as Physical, Xanadu, Hopelessly Devoted To You, and of course the unforgettable Summer Nights and the other big hits from the film Grease, has recorded an exclusive track for Bridgestone Golf in Japan.
Spark brokered the deal, set up contracts and arranged for the recording to take place in Florida, USA. The song recorded is “When You Wish Upon A Star”. The product advertised is a new Bridgestone Golf product. The TV ad ran for 1 year in Japan only.
Matthias Bauss, co-founder and Managing Director of Spark London says: “Getting a professional and legendary singer such as Olivia Newton-John involved in recording music for a TV ad is always something special for a brand. The brand can not only experience the recording of the track and meet the star but also reaps the benefits of the buzz around the use of the song in the commercial. At Spark we have personal contacts to so many artists and managements and we always make sure that the relationships work for both sides, and that expectations are met and exceeded”.