About Deutsche Telekom
Deutsche Telekom is one of the world’s leading integrated telecommunications companies with more than 156 million mobile customers, 29 million fixed-network lines and around 18 million broadband lines (as of December 31, 2015). The Group provides fixed-network/broadband, mobile communications, Internet and Internet-based TV products and services for consumers, and ICT solutions for businesses and corporate customers. Deutsche Telekom has a presence in more than 50 countries and employs about 225,200 people worldwide. The Group generated revenues of 69.2 billion euros in the 2015 financial year – roughly 64 percent of it outside Germany.
Spark was tasked with approaching Andrea Bocelli about the prospect of being part of this pan-European campaign. Spark was involved in all aspects from initial meeting preparation to the negotiations.
The European campaign entitled ‘Feel Connected all over Europe. With the best network’ ran in Albania, Austria, Croatia, Czech Republic, Germany, Hungary, Macedonia, Montenegro, the Netherlands, Poland, Romania and Slovakia.