SPARK | Cross Promotion between Martin Garrix and EF Education First

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Cross Promotion between Martin Garrix and EF Education First

About EF Education First

EF, the world leader in international education, was established in 1965 with the mission to break down the barriers in language, culture and geography. With 400 schools and over 15 million students, EF specializes in language schools, academic degrees, educational travel abroad and cultural exchange. EF International Language Centers is the study abroad division of EF. In addition to helping 1,200 corporations with English training, EF was the Official Language Training Supplier to the Beijing Olympics and helped Brazil prepare for the 2014 World Cup. www.ef.com

Spark set up a cross promotion between the World’s number 1 DJ* Martin Garrix and EF Education First, the World’s leading provider of language travel courses for teenagers. (*according to Mix Mag).

EF Education First used his song ‘No Sleep’ as the EF Summer Song 2019.

Each year EF picks one song that becomes part of the soundtrack for each EF student. All students learn to dance to the song in the local language schools in over 70 countries. EF organises flash mobs and other activities that get everyone dancing.

EF created a website that gave EF students more information about Martin Garrix and his new releases, upcoming gigs, merchandise etc. The website was promoted via emailings and EF controlled social media channels.