SPARK | Kathrin Bauerfeind

Spark negotiated the involvement of Katrin Bauerfeind for the 'Nur Mut' Kampagne of German bank LBBW

LBBW, Katrin Bauerfeind, Endorsement, testimonial, rechteklaerung

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Katrin Bauerfeind for LBBW

Scholz & Friends Berlin asked us to carry out several pre-checks with some high profile journalists on their potential involvement in ‘Nur Mut – Das Interview’ for German bank LBBW. “Nur Mut” translates as ‘Just have courage’ and features video interviews with inspirational personalities such as Peter Bachmann, CEO of the Bachmann Group or Bettina Gräfin Bernadotte who runs the Blumeninsel Mainau.

Katrin Bauerfeind was the perfect fit. Her natural and captivating style of interviewing people helps to understand the ups and downs of being an entrepreneur but also how a progressive bank can be essential in good times when investment is needed and also in bad times to overcome obstacles or set backs.

Spark negotiated the involvement of journalist and TV presenter Katrin Bauerfeind and drafted the agreement on behalf of LBBW.