Spark was asked by McDonald’s and their lead agency Scholz & Friends to negotiate the involvement of Jens Knossalla aka Knossi for McDonald’s annual Monopoly campaign.
We negotiated all details of the endorsement campaign including fee and agreement
Knossi is a leading online influencer in Germany that has crossed over to TV and a broad audience over the years.
Spark also supported McDonald’s in carrying out pre-checks with a number of other potential candidates for this annual campaign.