Spark negotiated the collaboration between Mark Filatov aka Slavik Junge and McDonald’s Germany for their annual Christmas Monopoly promotion.
Mark Filatov is a Russian born actor, rapper and video producer. Since 2019 he has found fame through the JOYN comedy series ‘Slavik -auf Staats Nacken’.
The McDonald’s collaboration ‘Auf Mecces Nacken’ is a word play and translates as ‘all free at the cost of McDonald’s’ underlining the chance to win lots of prizes in the promotion: from a camper van to gold, a car and lots and lots of free McDonald’s meal items.