SPARK | Martin Brambach for Toom Baumarkt

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Martin Brambach for Toom Baumarkt

Toom and their agency Scholz & Friends asked Spark to carry out pre-checks with a number of potential candidates to become ‘The Reporter’ for Toom’s new advertising campaign.

The actor Martin Brambach ended up being the most perfect fit. In the role of a sensationalist reporter, he desperately searches for a story that proves that Germany is suffering from rising prices. But Toom’s offers keep thwarting his plans. 14 mini episodes were filmed.

Spark negotiated all details of Martin Brambach’s involvement including fee and buyouts and also drafted the agreement on behalf of Toom Baumarkt.