Spark was asked by the German agency Saint Elmo’s in Munich to do the scouting for models for a new Sölden tourism marketing campaign.

Sölden has become one of Europe’s coolest destinations not only for skiing, snowboarding but also for summer activities such as hiking, mountain biking and more.

The brief included that the models could also act as an influencer by posting about the campaign and behind the scenes insights. Spark contacted several relevant model agencies in Europe with a briefing and presented a shortlist of suitable candidates including social media reach and fee level including buyouts.

Spark negotiated fees and agreements with the agencies of models Swantje Paulina, Simonas Pham, Lucas Braathen and Rebecca Donaldson.