SPARK | Montblanc – Music Search

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Montblanc – Music Search

Montblanc International GmbH is a German manufacturer of writing instruments, watches, jewellery and leather goods, often identified by their “White Star” logo.

Founded by the stationer Claus-Johannes Voss, the banker Alfred Nehemias and the engineer August Eberstein in 1906, the company began as the Simplo Filler Pen company producing up-market pens in the Schanzen district of Hamburg. Their first model was the Rouge et Noir in 1909 followed in 1910 by the pen that was later to give the company its new name, Montblanc. The Meisterstück name (English: “Masterpiece”, the name used for export) was used for the first time in 1924, for the top lines of fountain pens. Today, the Montblanc brand is on other goods besides pens, including watches, jewellery, fragrances, leather goods and eyewear.

Spark was tasked by Scholz & Friends to find the perfect music for Montblanc’s holiday season online video ‘Inspire Kindness’.

The story is about a watch maker finishing a Montblanc watch in his workshop thinking about who might be using it in the future. The video cuts to 5 interlinking storylines of people helping each other. A man loses his wallet and another man sees it and runs after him to return the wallet to him, children have trouble finishing off their snowman etc. The last scene is with a young family at Christmas time where the husband receives a present from his wife, both of which featured in the story of the video. The present is a Montblanc watch.

The song chosen was called ‘You Can Count On Me’ by Andrew Simple and works perfectly well with the entire story of the video. Some of the song lyrics were changed especially by the singer to make the song an even better fit.

Spark did the music search, arranged for the re-record with the lyric changes and negotiated the fee and the agreements on behalf of Montblanc.