SPARK | Montblanc Pioneering Since 1906 – Rights Clearances

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Montblanc Pioneering Since 1906 – Rights Clearances

Montblanc International GmbH is a German manufacturer of writing instruments, watches, jewellery and leather goods, often identified by their “White Star” logo.

Founded by the stationer Claus-Johannes Voss, the banker Alfred Nehemias and the engineer August Eberstein in 1906, the company began as the Simplo Filler Pen company producing up-market pens in the Schanzen district of Hamburg. Their first model was the Rouge et Noir in 1909 followed in 1910 by the pen that was later to give the company its new name, Montblanc. The Meisterstück name (English: “Masterpiece”, the name used for export) was used for the first time in 1924, for the top lines of fountain pens. Today, the Montblanc brand is on other goods besides pens, including watches, jewellery, fragrances, leather goods and eyewear.

Spark was asked by Montblanc’s agency Scholz + Friends Berlin to clear music for the video entitled ‘The Montblanc Story’ that features award winning actor Hugh Jackman.

In the video Hugh Jackman travels through 110 years of Montblanc’s pioneering history. The video emphasises Montblanc’s heritage and new collections such as the Heritage Rouge et Noir collection and the 4810 watch collection.

The 1920s style music is from the 1956 movie ‘Don’t Knock The Rock’ and it’s the first time the music has been used for advertising. Besides the video the music will be used on the Montblanc website and the making-of of the video.

Spark researched and negotiated the usage of the music on behalf of Scholz + Friends and Montblanc.