Sky is the leading pay-TV service in Germany and Austria with approximately 3.5 million subscribers. Since the launch of the Sky brand in July 2009, the company has significantly expanded the depth and breadth of its programme offering, launched many innovations and enhanced its customer service. The results can be seen in the company’s strong performance, with continuous operational and financial progress, as well as improvements in viewer ratings, value-for-money scores, customer recommendations and, most importantly, high satisfaction levels.
The chosen song for the Sky Ticket campaign was the anthemic ‘Handclap’ by American band Fitz and the Tantrums.
It required the negotiation of the sync fee and agreements with four different music publishers and one record company.
The campaign is ground breaking new development for Sky who offers consumers to access it’s services on a monthly or day-by-day basis rather than a long term subscription.
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