Eurojackpot is a transnational European lottery launched in March 2012. The countries participating in the lottery are: Croatia, Czech Republic, Denmark, Estonia, Finland, Germany, Hungary, Iceland, Italy, Latvia, Lithuania, the Netherlands, Norway, Slovakia, Slovenia, Spain and Sweden.
The jackpot starts at €10,000,000 and can roll over up to €90,000,000. Playing the Eurojackpot costs €2 per line.
The goal is to match 5 correct numbers out of 50 plus another 2 supplementary numbers out of another 10. There are 12 tiers of prizes for Eurojackpot.
The lottery draw takes place every Friday at 21:00 local time in Helsinki.The evaluation of the winning lottery tickets is done in Germany and Denmark.
Spark cleared and negotiated the music rights for Eurojackpot’s 2017 TV & cinema ad on behalf of Serviceplan and Eurojackpot.
The music used is a new recording with adapted lyrics of ‘Geiles Leben’ by Glasperlenspiel, which was one of Germany’s biggest radio hits of 2016.
The ad is all about what new life the money could buy you if you would win the Eurojackpot. Of course it’s all tongue in cheek!
Spark was also in charge of contract negotiations and recording the backing track of the song.