SPARK | Music rights negotiations for DEICHMANN Christmas ad

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Music rights negotiations for DEICHMANN Christmas ad

Deichmann SE (formerly Heinrich Deichmann-Schuhe GmbH & Co. KG) is a major German footwear retail chain founded in Essen, Germany. In 2017, Handelsblatt called it the biggest shoe vendor in Europe.

Established in 1913 by Heinz-Dorst Deichmann, the company remains 100% owned by the Deichmann family.

We negotiated the music rights for the Christmas classic ‘Little Drummer Boy’ on behalf of DEICHMANN for their European 2021 Christmas campaign. The song was exclusively produced and recorded for the ad.

The viewing perspective of the ad is what makes it very different: it’s Christmas from the perspective of shoes.

Spark oversaw the financial and licensing agreement negotiations for Deichmann.