SPARK | Music rights negotiations for Porsche

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Music rights negotiations for Porsche

On behalf of Grabarz & Partner and Porsche Spark negotiated the music rights for the Shirley Bassey song ‘(Where Do I Begin) Love Story’ written by Carl Sigma and Francis Lai.

The song compliments the stunning footage shot by Markenfilm, partly in the Super 8 format and takes the viewer back to the early 70s in the glamours setting of the Côte d’Azur in the south of France. A truly pulsating decade full of dynamic change. The video shows a couple which is reminiscing about that time by looking at photos and their own Super 8 films. Inspired by those good old times they decide to re-live those memories.

The 911 Sport Classic recalls these years with all its design highlights, as well as its legendary predecessors: the original 911 and the 911 Carrera RS 2.7. The car featured is limited to 1,250 cars only.

Spark negotiated the fees and licensing agreements with the publishers and the record label.