SPARK | Music Scouting for World’s Biggest Hotel Comparison Website

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Music Scouting for World’s Biggest Hotel Comparison Website

About trivago

trivago is the world’s biggest hotel comparison website. It compares accommodation prices on hotel booking portals such as Expedia, TUI and Booking.com for over 500,000 hotels worldwide. With trivago, travellers are able to find the ideal hotel at the best rate.

trivago is one of the most successful internet companies in Germany. The trivago team consists of more than 100 employees from over 20 different countries.

Spark managed the music scouting for trivago’s global TV ad campaign.

trivago is the world’s fastest growing hotel comparison website. Spark was asked by trivago’s lead agency Scholz & Friends to find music for their new global TV ad.

After a research process for repertoire across various genres the song chosen was the American track ‘You Do The Maths’ by The Boys & Girl which fits both musically and lyrically.

Spark negotiated the terms and set up the contracts on behalf of trivago as a one-stop solution.