SPARK | Music Search & Clearances for SKY Christmas Campaign

Spark Marketing Entertainment is an independent and international music and entertainment consultancy providing tailor-made one-stop solutions for its clients.

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Music Search & Clearances for SKY Christmas Campaign

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About Sky

Sky is the leading pay-TV service in Germany and Austria with approximately 3.5 million subscribers. Since the launch of the Sky brand in July 2009, the company has significantly expanded the depth and breadth of its programme offering, launched many innovations and enhanced its customer service. The results can be seen in the company’s strong performance, with continuous operational and financial progress, as well as improvements in viewer ratings, value-for-money scores, customer recommendations and, most importantly, high satisfaction levels.

After a music search Spark negotiated the publishing rights for ‘Santa Claus Is Coming To Town’ on behalf of SKY.

The music was used in 4 different TV / online ads during the Christmas season. Two of which starred German superstar actor Elyas M’Barek and were directed by Bora Dagtekin, entitled ‘Carol Singers’ and ‘Perfect Gift’.

The song was re-recorded especially for the ads with a children’s choir and soulful/ gospelesque production.

The combination of the above resulted in ads with high recognition value.