SPARK | Music Search & Clearances for SKY Relaunch

Spark Marketing Entertainment is an independent and international music and entertainment consultancy providing tailor-made one-stop solutions for its clients.

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Music Search & Clearances for SKY Relaunch

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About Sky

Sky is the leading pay-TV service in Germany and Austria with approximately 3.5 million subscribers. Since the launch of the Sky brand in July 2009, the company has significantly expanded the depth and breadth of its programme offering, launched many innovations and enhanced its customer service. The results can be seen in the company’s strong performance, with continuous operational and financial progress, as well as improvements in viewer ratings, value-for-money scores, customer recommendations and, most importantly, high satisfaction levels.

Spark was asked to carry out music searches for the SKY relaunch campaign in all German speaking territories.

The song that best fitted the new campaign ‘Made from your wishes’ was ‘Whatever’ by British band OASIS. The airy feel of the song and the lyrics fitted the campaign perfectly. It’s the first time this song is being used in a TV ad within the territory.

SKY produced one spot to re-position the brand and several others to explain the benefits of the brand new SKY Q. German award-winning actor Elyas M’Barek once again features in the latter ads amongst two former footballers. This time he takes over the role of explaining SKY Q’s functionalities.

Spark negotiated the clearances, fees and agreements with the management of OASIS directly as well as with the publishers of the song.