SPARK | Music Search & Negotiations for SKY Sports

Spark Marketing Entertainment is an independent and international music and entertainment consultancy providing tailor-made one-stop solutions for its clients.

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Music Search & Negotiations for SKY Sports

Photos and Logos of the Company

About Sky

Sky is the leading pay-TV service in Germany and Austria with approximately 3.5 million subscribers. Since the launch of the Sky brand in July 2009, the company has significantly expanded the depth and breadth of its programme offering, launched many innovations and enhanced its customer service. The results can be seen in the company’s strong performance, with continuous operational and financial progress, as well as improvements in viewer ratings, value-for-money scores, customer recommendations and, most importantly, high satisfaction levels.

Spark was asked by SKY to find the perfect music for the new ALL SPORTS and ALL FOOTBALL campaign.

The song chosen was KUNGS’ European hit ‘This Girl (Kungs vs Cookin’ on 3 Burners)’. Kungs aka Valentin Brunel is a French house music DJ, record producer and musician.

Spark negotiated the rights and agreements with the master and publishing rights owners.

The TV ads for the SKY Sports campaign are based on striking images that uses famous sports’ personalities and state of the art CGI post-production.