Sky is the leading pay-TV service in Germany and Austria with approximately 3.5 million subscribers. Since the launch of the Sky brand in July 2009, the company has significantly expanded the depth and breadth of its programme offering, launched many innovations and enhanced its customer service. The results can be seen in the company’s strong performance, with continuous operational and financial progress, as well as improvements in viewer ratings, value-for-money scores, customer recommendations and, most importantly, high satisfaction levels.
Sky Germany asked Spark to suggest music for a new Sky Ticket campaign. The music had to be uptempo, cool, slightly edgy but nevertheless very melodic.
The chosen song was Thutmose featuring NoMBe ‘Run Wild’. Spark negotiated the license fee & agreements with the American record label and two music publishers.
Sky Ticket gives consumers the ability to sign up to watch Sky online and on smart devices on a subscription basis that can be cancelled any time.