SPARK | Negotiations of Testimonials for BIPA

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Negotiations of Testimonials for BIPA

BIPA is the world of beauty and home care. As the Austrian market leader, BIPA offers customers in about 600 stores over 9,000 international branded articles and store brand products, including LOOK BY BIPA, iQ COSMETICS, MY, and many other brands from the make-up, fragrances, bodycare and home sectors.

As members of one of the largest customer clubs in Europe, BIPACard holders benefit from many advantages, including the best price guarantee: every day, 100 top branded products are sold at what is guaranteed to be the best price in the whole of Austria.

Spark negotiated the fees and terms for the 2018 ‘Weil ich ein Maedchen bin’ (‘because I am a girl’) campaign for BIPA in Austria. The 2017 campaign was extremely successful and the 2018 looks set to be as successful.

This years’ celebrities included the multi-talented and iconic Chris Lohner, Olympic gold winner in snowboarding Anna Gasser and influencer Anna-Maria Posch. Spark negotiated the fee and agreements on behalf of BIPA and Serviceplan Wien.

BIPA extended the agreement with Lena Hoschek directly.

All testimonials appeared in the official TV & Online ad. BIPA also produced individual videos where the testimonials talk about being a ‘girl’. They also appeared on out-of-home postering, point of sale, print ads and social media activities.