SPARK | Negotiations with Tom and Bill Kaulitz for McDonald’s

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Negotiations with Tom and Bill Kaulitz for McDonald’s

McDonald’s Germany asked Spark to negotiate a deal with Germany’s most famous twins Tom & Bill Kaulitz for the first ever ‘famous orders’ campaign in the Germany market place.

Famous Orders has been a very successful concept in the rest of the world with celebrities like Travis Scott, J Balvin, BTS and many more taking part in other parts of the World. The concept is the same: everybody chooses their favourite combination of McDonald’s food and creates their own special menu.

Tom & Bill Kaulitz rose to fame through their pop/rock band Tokio Hotel. Although they now live in Los Angeles they are a regular fixture on German television. Tom Kaulitz is married to German supermodel Heidi Klum.

Both opted for vegetarian option, of course with their own very distinguished variations.

Spark negotiated all deal terms, drafted the testimonial agreement and negotiated the sync rights for a tailor made song that the band Tokio Hotel wrote for the campaign.