SPARK | Research & negotiation of influencer for DEKA investment bank 100th anniversary campaign

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Research & negotiation of influencer for DEKA investment bank 100th anniversary campaign

Deka Bank is the Wertpapierhaus of the German savings banks and, together with its subsidiaries, forms the Deka Group. With total customer assets totalling approximately € 234 billion as at june 2015 and around four million managed securities accounts, the Deka Group ranks among Germany’s major securities service providers. It ensures access to a wide range of investment products and services for retail and institutional investors.

DEKA and their creative agency Scholz & Friends asked Spark to research an influencer that could potentially appear in the 100th anniversary campaign for the investment bank, and also help to activate the campaign via their social media networks.

A casting with a shortlist of 5 influencers took place. Elena Carriere, model, actress & fashion blogger was chosen. Spark negotiated the fee and agreement.

Elena Carriere had a cameo in the TV & online ad. She posted information about the campaign on her social media networks.

Throughout the ad the viewer can hear ‘the future’ talk to and about the people seen in the ad.

The slogan of the campaign is ‘don’t underestimate the future, profit from it.’