SPARK | Siegfried & Joy for Mercedes-Benz Trucks

Spark negotiated the involvement of Siegfried & Joy in the launch of the eActros 600 at the IAA in Hanover in September 2024.

testimonial, Siegfried & Joy, IAA, Mercedes-Benz Trucks, eActros 600

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Siegfried & Joy for Mercedes-Benz Trucks

Spark was asked to explore the possibility to get German magician and comedy duo Siegfried & Joy involved for the launch of their new flagship truck eActros 600.

This incredible duo is enjoying a meteoric rise with their sleight-of-hand Las Vegas show that they have been touring internationally. Mind-bending illusions meets brilliant comedy. They have fans worldwide with over 2 million followers on Instagram alone.

Siegfried & Joy agreed to do get involved and produced a teaser video for their performance at the IAA in Hanover in September 2024 that was also the unveiling of the new eActros 600.

They did a 25 minutes live performance and were available for meet & greet at the IAA. The day before they created with the team of Scholz & Friends Berlin a number of videos showcasing the eActros 600 in their unmistakable style. The videos have been used on Mercedes-Benz Trucks social media channels.

Spark did the negotiation and drafted the agreement on behalf of Mercedes-Benz Trucks.