SPARK | Spark helps Kempinski to use CDs as a PR and redemption tool in Tanzania

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Spark helps Kempinski to use CDs as a PR and redemption tool in Tanzania

Spark created three exclusive albums for the Zamani Retreat Kempinski in Zanzibar, Tanzania.

The CDs featured beautiful regional music as well as songs from Asia and India. The concept involves making reference to the stunning restaurants of the hotel and the cuisine they offer. They provide a long lasting reminder of the Kempinski holiday experience.

Additional revenue was generated for the hotel as the CDs were sold throughout the hotels’ commercial outlets (SPA, reception, mini bar, hotel shops). Lastly, the CDs serve as a highly effective give-away with long lasting beneficial impact for VIP guests.

The CD packaging was a hardcover CD book which underlined the high quality and exclusiveness of the CD and the Kempinski brand.