Sky is the leading pay-TV service in Germany and Austria with approximately 3.5 million subscribers. Since the launch of the Sky brand in July 2009, the company has significantly expanded the depth and breadth of its programme offering, launched many innovations and enhanced its customer service. The results can be seen in the company’s strong performance, with continuous operational and financial progress, as well as improvements in viewer ratings, value-for-money scores, customer recommendations and, most importantly, high satisfaction levels.
Spark was asked to negotiate the master and publishing rights as well as the agreements for the original QUEEN classic ‘I Want It All’ on behalf of Sky Germany.
The song and song title was used for all Sky Sports related advertising on-air and online in all German speaking territories.