Sky is the leading pay-TV service in Germany and Austria with approximately 3.5 million subscribers. Since the launch of the Sky brand in July 2009, the company has significantly expanded the depth and breadth of its programme offering, launched many innovations and enhanced its customer service. The results can be seen in the company’s strong performance, with continuous operational and financial progress, as well as improvements in viewer ratings, value-for-money scores, customer recommendations and, most importantly, high satisfaction levels.
Spark researched for Sky Germany the publishing rights for ‘Winter Wonderland’ and arranged for the recording of the song by the artist Tom Gaebel.
The song was used in the Sky Christmas campaign 2017 in all German speaking countries and featured Elyas M’Barek.
Tickets to one of Tom Gaebel’s live shows were raffled via social media to SKY customers.
Spark negotiated the deal and agreement with Tom Gaebel.