Spark was tasked by Egger’s agency Serviceplan Munich to suggest suitable speakers for a B2B event attended by VIP clients. The idea was to find somebody who stand for sustainability and working with natural materials.
Spark identified Ferdinand Ludwig as a suitable candidate. The German architect is well known for his ‘Baubotanik’ architecture. Which basically means to use hundreds of living trees to eventually form one living organism. Materials such as supporting steel beams and columns used in the construction of the basic shape can be removed after few years.
Ferdinand Ludwig also agreed to be filmed and interviewed exclusively about one of his projects in Germany. The film is used on Egger’s website and social media.
Spark was in charge of researching suitable candidates and negotiating the agreement between Egger and Ferdinand Ludwig.