SPARK | Testimonial Negotiations & Music Clearance for KAUFLAND

Spark Marketing Entertainment is an independent and international music and entertainment consultancy providing tailor-made one-stop solutions for its clients.

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Testimonial Negotiations & Music Clearance for KAUFLAND

On behalf of German supermarket chain KAUFLAND and their agency Freunde des Hauses in Hamburg, Spark was tasked to negotiate the involvement of one of Germany’s top party duo DIE ATZEN.

They recorded an exclusive new version of their party classic DISCO POGO with new lyrics and also feature in the online ad. KNOSSI, one of Germany’s biggest online influencer also appears in the ad.

Spark negotiated the testimonial fee and cleared the publishing rights with all 4 music publishers. We also drafted the testimonial agreement and negotiated the licensing agreements with the music publishers on behalf of Kaufland.

After just 6 days the video has had more than 2 million views.