SPARK | Music Rights Clearances for Deutsche Telekom Campaign
Spark Marketing Entertainment is an independent and international music and entertainment consultancy providing tailor-made one-stop solutions for its clients.
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Music Rights Clearances for Deutsche Telekom Campaign
About Deutsche Telekom
Deutsche Telekom is one of the world’s leading integrated telecommunications companies with more than 156 million mobile customers, 29 million fixed-network lines and around 18 million broadband lines (as of December 31, 2015). The Group provides fixed-network/broadband, mobile communications, Internet and Internet-based TV products and services for consumers, and ICT solutions for businesses and corporate customers. Deutsche Telekom has a presence in more than 50 countries and employs about 225,200 people worldwide. The Group generated revenues of 69.2 billion euros in the 2015 financial year – roughly 64 percent of it outside Germany.
Spark was asked by Deutsche Telekom’s production company to negotiate and clear the music rights for the American pop rock group COLD WAR KIDS and their song ‘So Tied Up’. The song is featured in Deutsche Telekom’s ad campaign to get Germany’s small businesses online and benefit from a whole range of exclusive software solutions. This includes creating websites, expert advise for start-ups, cloud services and much more.