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The ADAC (Allgemeiner Deutscher Automobil-Club e.V.) (General German Automobile Club) is an automobile club in Germany, founded on May 24, 1903, as German Motorbiker Association (“Deutsche Motorradfahrer-Vereinigung”), and was renamed to its present name in 1911.
With more than 18 million members in May 2012, it is the largest automobile club in Europe. It is also the largest motorcyclist association in the world, with 1.5 million members.
Spark researched and negotiated the music rights for the new image campaign of the German road side and driver’s automobile club ADAC on behalf of Supreme Music Hamburg and Grabarz & Partner.
The ad show cases in a captivating new ad that the ADAC is more than an automobile club.
The song KARU KARU fits perfectly and is by London based production duo Atomic Drum Assembly.
Spark also handled the negotiation of the master and publishing agreements.
