SPARK | Scooter / H.P. Baxxter for McDonald's

Spark negotiated the involvement of H.P. Baxxter / Scooter and the music rights on behalf of McDonald's Germany.

Scooter, mcDonald's, Scooter, H.P. Baxter, I Like It Loud, I Like it Laut, McCrispy, Rechteklaerung, Testimonial, endorsement

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H.P. Baxxter / Scooter for McDonald’s

Spark negotiated the involvement of H.P. Baxxter / Scooter and the music rights on behalf of McDonald’s Germany.

The campaign was for their chicken burger ‘McCrispy’. The campaign built on the 2024 campaign that established the McCrispy as the loudest burger in the world when people bite into it. Scooter’s ‘I Like it Loud’ and its lead singer H.P. Baxxter were the perfect combination to take that campaign to the the new level.