Henry Cavill for Longines
Spark was entrusted by Longines to negotiate the endorsement deal with Henry Cavill to become the new brand ambassador of the luxury Swiss watch maker....
21 February, 2025
Archive
H.P. Baxxter / Scooter for McDonald’s
Spark negotiated the involvement of H.P. Baxxter / Scooter and the music rights on behalf of McDonald's Germany. The campaign was for their chicken burger 'McCrispy'. The campaign built on the 2024 campaign that established the McCrispy as the loudest burger in the world when people...
21 February, 2025
Music Clearance for Video Game Directive 8020
Spark was asked to negotiate the music rights for the song ALL OF ME by Adieaux for the trailer of the upcoming video game DIRECTIVE 8020. The game has been developed by the multi-award winning games company Supermassive Games. After just 24 hours the trailer has...
13 February, 2025
Jason Statham for Volkswagen
Spark assisted VWN and Scholz & Friends to bring their latest campaign to life. Jason Statham is the new brand ambassador for the new VW Transporter. The ad campaign also makes references to Jason Statham’s iconic role as Frank in the movie series “The Transporter”,...
11 February, 2025
Cooperation Agreement between o2 and charity Dojo Cares
Every winter, homeless people in Germany are exposed to life-threatening temperatures. Also this winter too many people have already frozen to death on the streets unnecessarily. O2 has become the sponsor of a national hotline for 'cold buses' in all major German cities. These buses...
10 February, 2025
Ehrlich Brothers for Lidl
Spark was asked to negotiated an endorsement deal with Germany's biggest illusion act 'Ehrlich Brothers'. The campaign is based on a word play: 'Ehrlich' means 'honest'. The campaign motto is 'Deutschland ehrlichster Preis'. And with 'Germany's most honest price' Lidl Germany has been focusing on what...
28 January, 2025
Testimonial negotiations with Ralf Schmitz for HD+
Spark was asked by HD+ and Thjnk to approach German stand up comedian, podcaster and TV personality Ralf Schmitz about a possible collaboration. After a chemistry meeting Spark negotiated an endorsement deal on behalf of HD+. A number of different online videos and TV ads were...
09 December, 2024
Music Rights Clearances for Penny Deutschland
Penny asked Spark to clear the sync rights to record a new version of the iconic song 'Wonderful World' made famous by Louis Armstrong in the 1960's. The song is used for a very emotional video that shows how Penny's own charity 'Der Förderpenny' has been...
02 December, 2024
Music Rights Negotiations for Volkswagen
Spark was trusted by VW's lead agency DBB Berlin to clear the music rights for 'Brimful of Asha (Norman Cook Remix)' by alternative rock band Cornershop. The song was a released in 1997 and became a hit when it was remixed by Norman Cook aka Fatboy...
02 December, 2024
Knossi for McDonald’s Germany
Spark was asked by McDonald's and their lead agency Scholz & Friends to negotiate the involvement of Jens Knossalla aka Knossi for McDonald's annual Monopoly campaign. We negotiated all details of the endorsement campaign including fee and agreement Knossi is a leading online influencer in Germany that...
07 November, 2024