Spark brokered a worldwide deal with shoemaker Converse and the Estate of Jimi Hendrix.
Converse shoes, a subsidiary of NIKE, created three different shoes inspired by the late guitar legend and songwriter Jimi Hendrix.
Numerous musicians have had branded shoes created in tribute to them, have collaborated on a small collection or even owned their own sneaker brand, but very few who are as legendary as Jimi Hendrix. The guitar legend’s music and his cultural influence were portrayed on three Converse Chuck Taylors. The first showed the album artwork from Hendrix’s Axis: Bold As Love, while the next showed a layered stencil style image of Jimi himself. The final took its style from a military dress style jacket Hendrix was often photographed in during his career.