SPARK | Music Clearance for the ‘100 Years of HARIBO’ Campaign

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Music Clearance for the ‘100 Years of HARIBO’ Campaign

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Haribo is a German confectionery company founded by Hans Riegel Sr. in 1920. It began in Kessenich, Bonn, North Rhine-Westphalia; the name is an acronym formed from Hans Riegel, Bonn. The company created the first gummy candy in 1922 in the form of little gummy bears called Gummibärchen. The current headquarters is in Grafschaft, Germany.

Spark was asked by THJNK Hamburg to negotiate the music rights of ‘Fantastic Man’ by Nigerian artist William Onyeabor on behalf of HARIBO.

William Onyeabor has become a cult artist over the last decade or so when David Byrne, former lead singer of Talking Heads, discovered and then signed him to his own record label LUAKA BOP in New York. The unique sound of ‘Fantastic Man’ is the most perfect fit for HARIBO’s 100th anniversary campaign in 2020.

Spark negotiate the licensing fees and agreements on behalf of HARIBO.